Online news in Australia: ‘insanely competitive and it’s only going to get more competitive’

February 2, 2014 1:10

Friday's Walkley Foundation panel. L:R Buzzfeed's Scott Lamb, Ninemsn's Hal Crawford, News.com.au's Melissa Hoyer, The Guardian's Katharine Viner. Photo: Matt Young

Friday’s Walkley Foundation panel. L:R Buzzfeed’s Scott Lamb, Ninemsn’s Hal Crawford, News.com.au’s Melissa Hoyer, The Guardian’s Katharine Viner. ABC Media Watch host Paul Barry moderating. Photo: Matt Young

A panel of some Australia’s most senior online editors have been warned the competition in the online news market is already “insanely competitive” and will only become more intense throughout 2014.

Editor of Ninemsn Hal Crawford made the declaration in a panel discussion on Friday night at a Walkley Foundation event, at the Museum of Contemporary Art Sydney, marking the formal launch of Buzzfeed Australia.

“What is going to happen with Buzzfeed and The Daily Mail and so forth, coming in? I think Scott (Lamb) is downplaying (Buzzfeed’s) competitive impact on this environment. It is taking what I would describe it as insanely competitive environment and is only going to make it more competitive,” said Crawford.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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2 COMMENTS

Psy Ops 3 Feb 14

Hence the attacks on the ABC – no-one likes a competitor that’s doing it so much better in every category. As per the days of Phar Lap – if you cant compete – just nobble.

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Stir fry 3 Feb 14

Senior online editors? What? Traffic monkeys and trolls maybe. Editors are no longer required.

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