BBC ramps up Australian online news operation
The BBC is following its British counterparts The Guardian and The Daily Mail in ramping up its Australian news operation, but will look to add a more international perspective to local news.
As part of the push the British public broadcaster has hired former Sydney Morning Herald chief of staff Wendy Frew, who will lead an initial four person Australian editorial team that includes the existing two Australia based BBC foreign correspondents.
“The distinction is that we are a quality trusted news organisation, we are investing in appropriately and looking to grow in key markets,” Chris Davies the BBC’s global sales and marketing director told Mumbrella.