News

OOH ad ‘No, we’re not OK’ sparks industry discussion on merits of R U OK? Day

Calum Jaspan

September 9, 2022 12:37

Out-of-home ads from men’s health technology platform, Pilot have sparked discussion across the industry about the merits of R U OK Day, as the company said progress has not been seen over men’s health.

Founder of digital healthcare start-up Eucalyptus and Pilot, Charlie Gearside took to LinkedIn yesterday to talk about the company’s response to the mental health awareness day.

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

oOh out of home pilot R U OK? R U OK? Day

1 COMMENTS

Tokenism 11 Sep 22

RUOK day is the new Earth Hour

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