News

OOH ad ‘No, we’re not OK’ sparks industry discussion on merits of R U OK? Day

Calum Jaspan

September 9, 2022 12:37

Out-of-home ads from men’s health technology platform, Pilot have sparked discussion across the industry about the merits of R U OK Day, as the company said progress has not been seen over men’s health.

Founder of digital healthcare start-up Eucalyptus and Pilot, Charlie Gearside took to LinkedIn yesterday to talk about the company’s response to the mental health awareness day.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

oOh out of home pilot R U OK? R U OK? Day

1 COMMENTS

Tokenism 11 Sep 22

RUOK day is the new Earth Hour

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.