OOH industry bounces back with 24% media revenue growth in 2021

Kalila Welch

February 3, 2022 9:41

The out of home (OOH) industry is back on track to reach pre-pandemic results, with the Outdoor Media Association (OMA) reporting a 24% increase on net media revenue for 2021, at $812.7 million, up from $655.2 million in 2020.

While the numbers are yet to match 2019 figures, down 17.3% on the reported $982.3 million recorded for that year, this years growth offers hope for outdoor advertisers as they recover from the effects of the pandemic.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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