Ooh Media adds 2800 digital screens, acquiring digital outdoor company InLink Group for $45m

Outdoor media company Ooh Media has acquired digital outdoor company InLink Group for $45m, with the buyout seeing Ooh take over Inlink’s network of more than 2,800 outdoor digital screens.

An InLink digital sign in an office tower

Completion of the acquisition of InLink, which has a network of digital screens located across office towers, cafes and fitness centres and offers digital and Wifi solutions to clients, is expected to occur in December 2015, subject to customary conditions precedent and vendor shareholder approval.

Ooh chief executive Brendon Cook said in a statement: “This cements our position as delivering Australia’s largest reaching digital sign network that builds deep engagement between advertisers and their audiences through leading edge innovation and extends the connection beyond physical signs to mobile, social and online environments.”