Ooh Media and Adshel deal will lead to $18m in cuts and disposal of the Adshel brand
Ooh Media has confirmed its acquisition of street furniture business Adshel for $570 million, which will lead to “cost synergies” of between $15 million to $18 million from “leveraging combined infrastructure with duplicated resource rationalisation and reducing outsourcing costs”.
The deal is also contingent on Ooh Media ceasing to use the Adshel brand within three months of the acquisition.
The Adshel brand will be no more once it is owned by Ooh Media
Will Here, There & Everywhere now be called just Here & There?
Hhmmm,
Michelle, could your comment and new name suggestion for the business, have been any more creative? Such brilliance, must have come directly from Cannes…..
“cost synergies” by “leveraging combined infrastructure with duplicated resource rationalisation and reducing outsourcing costs”
Is that just PR speak for “get half the people to do twice the work?”
It’s oOh! Media…
not Ooh media
Would hate to be an Adshel employee right about now.