oOh! Media announces joint venture with Driving Edge

oOh! Media has announced that it will merge with Driving Edge to create a new brand activation division called oOh! Edge. The move will see founder of Driving Edge, Guy Marshall, take on the role of Chief Executive of the new division.

 The announcement: 

 oOh! Media’s experiential offering has been expanded to cater for the increasing demand from marketers to gain greater connectivity with consumers away-from-home, with the company joining forces with Driving Edge.

The move, announced today, will see the team of Driving Edge merge with oOh!’s existing experiential division, oOh! Factor, to create a new brand activation division, called oOh! Edge.