Ooh Media APN Outdoor merger in doubt after ACCC warns of competition issues

May 4, 2017 10:08

The Australian Competition and Consumer Commission has warned it has serious concerns about the merger of out-of-home companies Ooh Media and APN Outdoor after reviewing preliminary submissions.

Calling for further submissions ahead of its final decision on July 6, the competition and consumer watchdog said competitors to APN and Ooh had raised major concerns about the impact on the market.

“Many industry participants have competition concerns in relation to the merger,” ACCC chairman Rod Sims said.

“It will combine the two largest providers of out-of-home advertising in Australia, creating a market leader with over 50% of all out-of-home advertising, and an even higher share in some segments, such as roadside billboards.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics