‘oOh!media threw down the gauntlet’: Industry reacts to the company’s annual ‘OutFront’
At oOh!media’s annual ‘Outfront’ on Wednesday evening, the outdoor leaders announced the strategic expansion of its retail media division, major long-term contracts with Waverley and Northern Beaches Councils and Eastlink, further scaling of its Street Furniture network across Sydney, and cutting-edge dual large format screens with full-motion 3D capabilities.
What did the industry think? Rather than speculate endlessly, we just asked some of them.
Daniel Cutrone – managing partner, media – Avenue C
