Ooh! Media wins Red Outdoor retail media contract
Ooh! Media has landed a contract to manage shopper banners across 156 shopping centres in metro and regional Australia.
The announcement:
Australia’s leading provider of retail media solutions, oOh!media, today announced that it has been appointed to sell Red Outdoor’s shopper banners across 156 shopping centres in metro and regional Australia.
The announcement comes as a result of Red Outdoor cutting short its existing contract with APN outdoor, after just 9 months.
….so if oOh! contain 90% of the total shopping retail inventory, does that mean EYESHOP, Westfields and Val Morgan retail all share the remaining 10%?
Can you count a car park panel no where near a supermarket as real representation in a retail environment?
haha…looks like an article written by oOh staff?
Figures dont add up…and how are they considered the leader in Outdoor advertising?
So i guess that ends APNO’s pathetic dabble in retail?
I think what they are saying is that ooh are in 90% of the centres that have advertising in them, not that they have 90% of the advertising