Ooh Media’s Cathy O’Connor on tackling the challenge of digital measurement

Zanda Wilson

June 24, 2021 9:30

Cathy O’Connor joined Ooh Media as its CEO in early 2021, moving across from a significant and successful stint as the chief of Nova Entertainment.

Joining the Mumbrellacast this week, O’Connor reflects on her time in the radio industry, and said her time in the hyper-competitive field of Aussie radio served her in good stead for moving into outdoor, but reveals that the collaborative nature of the sector has its own benefits.

“I’m a competitive person so I like competitive media. I liked working in radio and I can see that elements of out-of-home are also very competitive.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.