OOH revenue jumps as digital thrives in first half of 2023

Digital out-of-home advertising has recorded a close to 10% jump in revenue share for the first half of 2023, as the Outdoor Media Association (OMA) reported a significant revenue uptick for the broader out-of-home sector.

In the industry body’s 2023 half-year report, the Australian out-of-home sector reported $543.5 million in revenue for the year-to-date, up 11.9% from $485.7 million in the previous corresponding period.

Digital out-of-home revenue accounted for 68.1% of total media revenue year-to-date, an increase over the recorded 58.7% for the same period last year (the figure was adjusted to reflect changing OMA membership).