F.Y.I.

Open source header bidding initiative Prebid.org launched by Rubicon Project and AppNexus

September 12, 2017 9:50

AppNexus and The Rubicon Project are the launch partners of Prebid.org, an open source initiative for header bidding which includes a code of conduct for industry participants.

Prebid.org Launches as an Independent Organisation for Open-Source Header Bidding Solutions

Collaborative industry effort supports efficient, unbiased programmatic monetisation

AppNexus and Rubicon Project (NYSE: RUBI) today announced the creation and launch of Prebid.org, Inc., an independent organisation dedicated to the development and promotion of open-source header bidding solutions and other open-source tools to drive publisher monetisation. A collaborative effort of industry partners, Prebid.org is open to all parties advocating for unbiased and efficient monetisation solutions and a digital advertising ecosystem that thrives through fair competition.

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