OpenX and LiveRamp expand US partnership to Australia
Identity platform LiveRamp has announced its partnership with programmatic advertising technology company OpenX into Australia.
The partnership will provide Aussie marketers with access to LiveRamp’s Authenticated Identity Infrastructure, which helps advertisers reach audience segments.
The integration will also allow marketers to increase their addressable reach, and engage with their audiences across thousands of publishers’ inventory, including web, in-app, and connected TV (CTV) through the OpenX exchange.
