Opportunity for national brands to advertise directly to regional communities: ACM study

Independent media company ACM has embarked on a new national research study to capture the sentiment of Australians.

In partnership with the University of Canberra, ACM developed Heartbeat of Australia to obtain an in-depth picture of the sentiment of Australians; how they feel, what they’ve worried about, how they connect to their community and their relationship with local news and advertising.

ACM managing director Tony Kendall said: “This new study helps to understand how Australians are feeling and reconfirms our hypothesis that regional Australians are generally happier and more content than those living in capital cities.”