Optus promises no hostages in ad featuring prisoner walking out of jail
The second instalment of Optus’ network campaign from 72andSunny Sydney equates a bad mobile coverage with a jail sentence, telling customers: “If it’s not right, walk away.”
The ad is the second from award-winning director Steve Rogers, and features actor Huw Higginson, who previously starred in the British TV series, The Bill.
Equating an Optus contract with ‘confinement’, the telco’s head of marketing, Melissa Hopkins, said: “The campaign shows a man walk out of confinement because he’s unhappy with his current situation, reinforcing our commitment to not hold new customers hostage if they aren’t happy with Optus’ mobile coverage.
Likening your services/company to gaol is certainly a novel approach. I’m not sure how effective this will be at attracting people to switch to Optus, though.
Still, at least it’s a change from the “random ‘celebrity’ with no connection to our brand or product” approach (Cuba Golding Jr, Usain Bolt).
I walked away from Optus cuz their network was real bad inside my house. They charged me my full contract even though it’s their fault. It’s all marketing stunts, Optus is as evil as any other telco. At least, by being on Telstra, I get great coverage all over Australia.
Couldn’t agree more…
Isn’t it simply saying that while we might assume a phone contract is a jail term (god knows mine is), a contract with Optus isn’t? And that if we don’t like our coverage, we can leave. Brave metaphor… But it got me.
Yes, telco’s can be a bit shit (which is where I imagine this idea came from).
But this spot is fucking fantastic! Such a simple idea brilliantly executed.
Hats off to the 72andSunny and Revolver team.
Really? You need to use profanity like that to comment? I’m so glad I don’t know you.
why is there no mention at all of the music whistled by the whistler.
Does he not deserve any credit? and the composer of the tune.. what is this music he’s whistling? This is all just ignored.. and he does such a great job whistling this tune. At least tell us what the music is!
Yes I agree with “just me having a say” 5 Dec 18
Who is whistling the tune and what is it called please
I know I know you…lol… that piece of music, that is… however the title still eludes me… is it Hungarian Rhapsody? or is it a Gypsy Violin tune?? Please, someone out there in Classical Music Land… YOU must know what it is and, more importantly TELL us all what it is…before we all go INSANE!!
It could be czardas
Deeply offended by this commercial ,suggesting only white Caucasians are in jail !!????
Deeply offended ??????????? Do you live in the real world
Just wondering as to which gaol was used for this ad
The song whistled in the recent telco TV ad is Czardas by Italian Vittorio Monti based on a Hungarian csárdás. Here’s one of the many of interesting Youtube versions. https://www.youtube.com/watch?v=jJphp3nU1PA
Here it is being whistled – https://www.youtube.com/watch?v=dVQq8U9HdMI