Optus appoints The Works to direct marketing account moving it from M&C Saatchi agency
Optus has appointed The Works to handle its direct marketing account after putting it out to pitch in September, moving the business from lead creative agency M&C Saatchi’s Lida division.
Kevin Macmillan, creative partner at The Works said: “Optus are ambitious and smart. This is a brilliant opportunity for us and one we know will bring out the best in The Works.
“We will be exploring every opportunity to create different innovative ways of communicating, because staying relevant to customers and getting the content mix and timing right is crucial. We’ve invested in some strategic initiatives recently which have provided us with some really useful tools – and we plan to put them to use for Optus.”
Big loss for M&C. Possibly the first time in M&C history it hasn’t had the full deck on Optus. Not to mention a huge blow to the highly touted Lida.
When you start losing the direct & digital components, you know your TV dominated thinking is holding you back.
The Swann Effect
Wasn’t LIDA touted as a “powerhouse” last year by M&C? Maybe the engine sprang a leak.