Optus confirms Ben White as new head of consumer marketing

June 3, 2016 10:19

White confirmed as Optus’ new head of consumer marketing

Six months after Optus head of consumer marketing, Vicki Brady, jumped ship for Telstra, Optus has confirmed caretaker Ben White in the position.

Brady left Optus in December to head its consumer division as the telco continued to overhaul its marketing teams.

White stepped into the role of managing director marketing and product for Optus’ consumer business on an interim basis and has now been announced as Brady’s permanent replacement.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

JP Rowe 4 Jun 16

Well done Ben, I’m a a massive EPL watcher but you wont get me giving up my Telstra cable and singing with optus broadband on a super slow ADSL2 delivery package for 2 years under any circumstance. It’d be a technological suicide, to say the least……

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