Optus finally steps into mobile advertising

Tim Burrowes

January 23, 2009 5:27

Optus has finally entered the mobile advertising arena, the last of the big three Australian carriers to do so. According to Digital Media magazine, the telco ran a successful trial campaign for McDonald’s in December, and will consider creating a specialised mobile sales team as the market matures.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.