Optus lands Cricket Australia streaming rights

October 23, 2015 4:16

After a three year hiatus Cricket Australia has a new telco streaming partner with Optus locking in for three years, offering its customers live local and international streams unmetered.

The announcement comes three years after Vodafone abandoned its cricket sponsorship and the streaming rights as its sought to trim ten of millions of dollars from its budgets.

Previously Vodafone paid Cricket Australia $10 million annually for the naming and streaming rights. Along with live streaming of matches it also developed an app that was used in conjunction with the Nine Network to deliver “viewers verdicts” on umpiring decisions during matches.

Cricket Australia took control of the app after Vodafone withdrew its sponsorship and also assumed the sales of streams. However, with no telco partner subscribers were forced to take the streams under their phone plan data limits severely restricting the mobile value of the offer.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .