F.Y.I.

Optus launches ‘Pride blooms from Yes’ for Mardi Gras 2026 via Apparent

February 24, 2026 3:27

Optus has launched “Pride blooms from Yes”, a new campaign platform for its fifth year of partnership with the Sydney Gay and Lesbian Mardi Gras 2026, created by independent creative agency Apparent.

The announcement

The platform is built on the idea that pride doesn’t happen overnight. It grows from every yes, from quiet moments of self-acceptance to loud celebrations of identity.

It launches with a video series celebrating the personal stories of Optus’s own LGBTQIA+ employees, and an interactive guide to the places that shaped Sydney’s queer history.

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