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Optus launches TikTok sign language filter with Ian Thorpe

July 23, 2021 3:52

Optus has announced the launch of its first TikTok sign-language activated filter.

The filter shows TikTok users how to say key phrases in Auslan, such as “How are you?” and “Yes”.

Optus brand ambassador Ian Thorpe is featured in the campaign.

The effect had 40 videos under it at the time of writing

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics
Brett Armstrong Ian Thorpe Mel Hopkins Optus TikTok
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