Optus locks in Tabcorp to drive English Premier League into venues

August 21, 2017 5:40

Nearly two years after shocking the market when it stole the rights to the English Premier League from under the nose of Fox Sports with a $180m bid, Optus has signed the first agreement taking the sport’s reach beyond its own network with Tabcorp to broadcast the EPL on Sky Racing.

Optus has expanded the broadcast footprint of the EPL in a deal with Tabcorp

The deal will see the EPL carried into more than 4,500 pubs, clubs and Tabcorp venues with Sky Racing across the country.

While Optus has said it is pleased with uptake of its EPL packages, the inability for football fans to see games in public venues has been a sore point.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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