Optus rescues Josh Thomas from dull party before putting him in a shark cage in new ads
Optus has unveiled two new spots in its campaign fronted by comedian Josh Tomas, promoting the telco’s offer to switch customer’s credit and its pre-paid plans charges.
Created by M&C Saatchi, the spot promoting Optus’ offer of credit for customers when they switch across to the telco sees Thomas at a boring party asking if “you’re in a place that’s holding you back?”, before a helicopter dramatically “rescues” two party goers and drops them at a more exciting event.
https://www.youtube.com/watch?v=G5vWPi4jCDw
The second ad which promotes its pre-paid plans which charge customers for the days they use their phone sees Thomas speaking directly to camera from a shark cage.
I liked Dolph better
I wonder if this promotion hurt his tv ratings which are down from 170k last season to 60k this year.
I have no idea what is going on in these ads.
Can anyone clarify?
@Billy C the answer is YAAAAAS!
Terrible.
Huge talent.Big ads.Love the guy.
Really can’t stand this guy. He sounds (and behaves) like an irritating child.
Optus may want to stand out but they will split the market with this approach.
FAIL
It has fun & gets its message across. That = good in the advertising play book.
If you are reading Mumbrella you are too old to get Josh Thomas and this work.
And that means anyone over 25.
It’s not for you.
Just stay with Telstra and shut up.
@age limit … so what you are saying is that this campaign by virtue of its casting is exclusively for the irritating juvenile market. Yaaars pure genius I wonder how Optus will survive on that massively lucrative segment?
“Im refusing to view Josh Thomas’s TV program “Please Like Me”, because Im afraid that I might actually like his TV program”