Optus restructures consumer marketing division

February 20, 2013 11:35

Optus has announced it will restructure its consumer marketing division as part of a wider shake up that will likely see the company shed jobs in its marketing, IT and networks divisions.

The changes sees Optus move its mobile and services development functions away from marketing to its customer division.

Optus is also creating a dedicated brand and marketing communication group which will report to consumer CEO Kevin Russell.

“These changes will see Optus elevate the prominence of branded activities, increase focus on building its fixed business in an NBN environment, (and) ensure our marketing decisions are customer led, remove duplication, and streamline technology,” said David Epstein, Optus vice president of corporate and regulatory affairs.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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