Optus appoints We Are Social to manage social media activity following pitch

Optus has appointed We Are Social to manage social media activity following a competitive pitch process.

The appointment of the social agency follows on from the telco shaking up its agency roster in January, appointing Big Red, M&C Saatchi, The Works, Emotive, With Collective, AKQA and Thrive PR.

We Are Social will develop social campaigns and content for Optus’ consumer and small and medium business (SMB) functions.

Ben White, managing director of marketing and product at Optus, said in a statement: “With Optus repositioning itself as an entertainment and technology brand, we needed a partner who understood the challenges ahead and could elevate our presence across social channels.”