Optus to launch major brand campaign to promote World Cup
Optus will this Sunday launch a major brand campaign centred on its sponsorship of Football Federation Australia and its association as the mobile broadcaster of the 2010 FIFA World Cup.
The ads, created by M&C Saatchi, will feature Australian footballers, Lucas Neill and Tim Cahill.
Meanwhile, SBS will tonight launch an advertising campaign to promote its broadcast of the 2010 FIFA World Cup, featuring stories from fans around the world.
The multiplatform and multilingual campaign, developed by US Sydney, will focus on the global appeal of the event which kicks off on June 11.
The ads, created by M&C Saatchi, will feature Australian footballers, Lucas Neill and Tim Cahill.
Meanwhile, SBS will tonight launch an advertising campaign to promote its broadcast of the 2010 FIFA World Cup, featuring stories from fans around the world.
The multiplatform and multilingual campaign, developed by US Sydney, will focus on the global appeal of the event which kicks off on June 11.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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