Optus to part ways with media agency Starcom, UM set to take over $50m account

January 7, 2016 3:09

Optus has appointed UM as its media agency, Mumbrella understands.

The move sees the major telco part ways with Starcom on the Optus and Virgin media accounts, worth some $50m.

Starcom announced it had parted ways with Optus this afternoon with the telco expected to make an announcement later this afternoon.

The account move had been tipped for months, with UM beating out the incumbent and Havas Media to win the account. Optus/Virgin is Starcom’s largest client.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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Optus to part ways with media agency Starcom, UM set to take over $50m account

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