F.Y.I.

Optus to sponsor Rihanna tour

August 2, 2010 11:20

The Australian leg of pop singer Rihanna’s international tour will be sponsored by Optus.

The announcement:

Optus announced today it will be the presenting sponsor of Grammy Award winning superstar, Rihanna’s ‘Last Girl on Earth’ tour, coming to Australia in February and March 2011. This multi-layered sponsorship includes exclusive ticket offers, mobile content and competitions for Optus customers and is supported by a hot new advertising campaign.

The advertising campaign will feature Rihanna as she ‘lives life without limits’ in outer space with the Optus Pre-Paid penguins. This campaign will launch with a television commercial on Sunday 15 August 2010 inviting you to “Rock like Rihanna with Optus Pre-Paid”.

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Topics

M&C Saatchi Optus Waterfront Entertainment Marketing

3 COMMENTS

competitions 2 Aug 10

Think I’d rather win an iPad than Rihanna tickets.

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DruChaos 6 Aug 10

@Competitions, Please GO DIE!!

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mumbrella 6 Aug 10

@DruChaos,

Calm. Down.

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