Optus: we think broadband is important
Optus has released the second in a series of ads that reposition the telco as a major broadband provider with the slogan ‘It’s possible’.
The ad features a digitised blonde woman holding a yellow cube – a symbol that denotes the Optus network.
An animal doesn’t feature in the ad until the closing frame, when a bear makes deliveries of the yellow Optus cubes.
The visual effects were by Fuel VFX, the ad created by M&C Saatchi.
Yeah… I just don’t know about those end frames. It seems like the bear is such an afterthought, I really have to question whether its time they ditched the animal themed brand elements.
Classy. That’s how you do a retail ad.
Regarding the bear at the end:
I can’t tell if its:
1. A polite nod to the animal mascot heritage of Optus.
2. They are using it as a device to anchor the new message with the Optus brand.
3. They are scared to completely let go of the old brand themes.
4. Probably something else I haven’t thought of.
Can’t make up my mind.
Nice work. Is that a Paddington Bear?
well done on the tagline for Optus – It’s possible. Yes it is possible, Optus just aren’t capable of making it happen
Is their tagline intentionally stolen from South Africa Tourism?
I read the ad description after watching the ad.
I didn’t know what the yellow box meant and I didn’t even notice there were yellow boxes in front of the houses at the end.
On another matter, surely Optus is going to get a smack from the ACCC again??
Free broadband? It’s not free, it’s included in a bundle which you have to pay for.
What don’t Optus get about misleading and deceptive advertising?? It doesn’t have to be intentional to get burnt for misleading etc.
Isn’t “It’s Possible” Coke Zero’s territory?
I forgot to ad, according to Lifehacker
http://www.lifehacker.com.au/2.....best-deal/
the internet is shaped after a certain level which isn’t mentioned in the ad. Free internet implies to me, as much as you can use.
They don’t say we offer limited broadband for free – just free broadband with selected plans.
I don’t know if this is another $5 million fine for Optus coming up, but they are misleading the public again.
Optus – I wil charge you $1 million for this advice saving you $4 milllion in fines if you change the ad to make it clear.