Orange guy returns for voter enrolment campaign in New Zealand

The ‘orange guy’ has returned in an ad created by Saatchi & Saatchi to encourage voter enrolment in New Zealand. The launch marks one of the largest government campaigns of 2011.

http://youtu.be/il3OxAQ8R4M

There will be 29 executions of the TVC to communicate key messages during critical stages of the enrolment.

“The last New Zealand electoral campaign resulted in 95.3% of eligible voters being enrolled to vote, which is recognised as one of the highest in the world. It means we need to get the strategy and creative right to ensure we can build on this performance, especially in a year with so many other distractions.” said Saatchi & Saatchi’s Wellington general manager, Livia Esterhazy.