Orange Line appointed to lead DIYblinds™ performance media strategy
Consulting-led digital marketing agency Orange Line has been appointed by DIYblinds™ to manage its performance media strategy, focusing on paid social, data, and analytics.
The announcement:
Consulting-led digital marketing agency, Orange Line, announces its appointment by online window furnishings company DIYblinds™, following a competitive pitch.
The partnership will see Orange Line lead DIYblinds™ performance media strategy, with a strong focus on paid social, data and analytics, while working alongside and supporting DIYblinds™’ thriving in-house performance marketing team.
David Einstein, co-founder, Orange Line said: “DIYblinds™ is a standout Australian success story, and we’re thrilled to be partnering with a team that’s already achieving impressive results. Our role is to identify and unlock new efficiencies across their performance channels, while building a growth model that can adapt as the business continues to scale.”
Richard Dalke, acting CEO, DIYblinds™, said: “Orange Line demonstrated a clear understanding of our growth ambitions and the realities of scaling an ecommerce business. The agency’s flexible, collaborative approach complements our in-house strengths and gives us confidence they’re the right partner to support the next stage of our performance journey.”
Orange Line brings extensive experience supporting ambitious, high-growth ecommerce brands, helping them scale efficiently and sustainably.
Work on the account commences immediately.
Source: Mohr PR
