Original series and 75% conversion rate driving Stan to be cash positive in 2018, says CEO

Miranda Ward

September 8, 2016 3:43

Stan CEO Mike Sneesby has said the streaming platform’s three months free trial offer is seeing a 75% conversion into paying subscribers.

The comments come as Stan reveals its commitment to Australian content with four new TV series in development – Merchants of Misery, The Other Guy, All Thumbs and Chaperones – to complement a second season of Stan’s first Originals series No Activity.

Speaking with Mumbrella, Sneesby said Stan uses the active subscriber figure as a benchmark, with the company citing the 1.2m users who have subscribed, and input their credit card details, since the launch of the platform.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.