‘Our plan is to have disability representation become the norm’: Marketing bosses reflect on one year of Shift 20
A year on from the launch of the Shift 20 Initiative, marketing bosses from Tourism Australia, McDonald’s, nib, and Anytime Fitness, and social media partner TikTok, reflect on the past 12 months with Mumbrella’s Lauren McNamara, and speak about what’s next.
Last September, some of Australia’s biggest brands re-shot their TV commercials to include a person with disability, as part of the Shift 20 Initiative with the Dylan Alcott Foundation.
Led by independent agency Special Australia, the initiative focuses on increasing disability representation, inclusion, and accessibility in Australia’s advertising and media landscape.
With nearly one in five Australians having disability, yet only being represented in less than 1% of advertising, the Dylan Alcott Foundation is working hard to change the status quo and give people with disability equal opportunities.
