Akcelo has launched its first piece of work for Anytime Fitness, a refresh of its pre-existing 'Find Your Fit' brand platform. Aden Hepburn, the agency's CEO, tells Mumbrella how this fits into the wider transformation strategy. Akcelo won the account last month, and has been tasked...
'We're really transforming their business': Akcelo CEO on first Anytime Fitness campaign
