Women’s Fitness partners with national gym chain in content share deal

Women’s Fitness will share its content with gym brand Anytime Fitness in an effort to expose the Women’s Fitness brand to its members.

The partnership between Collective Media, on behalf of Anytime Fitness, and Women’s Fitness publisher Citrus Media will supply Women’s Fitness health, fitness and lifestyle content across Anytime Fitness’ social media and digital content offerings.

Collective Media general manager, Andrew Sneddon, said: “At Collective Media, we wanted to partner with local publishers with strong international brands, an interest in long-term partnerships and an innovative approach to marketing.

“We’ve been working successfully with Men’s Fitness over the last two years and wanted to find the equivalent in the female space. While evaluating the market place, we noted the consistent performance of Women’s Fitness and approached them.”