Anytime Fitness and Performics Mercerbell challenge stereotypes in ‘Any Body, Any Time’ campaign
Anytime Fitness has partnered with Performics Mercerbell to launch their new ‘any body, any time’ campaign, a celebration of inclusivity at the gym and a challenge to the stereotypical representations of gym goers. The campaign encompasses large-scale OOH, TV, digital videos, social media, search and web components.
The announcement:
