Anytime Fitness launches fitness media company Anytime Vision
Anytime Fitness has launched its own media network called Anytime Vision which will allow external brands access to target the brand’s membership base.
The announcement:
Anytime Fitness, Australia’s number one health club, has launched a new media network called Anytime Vision. Anytime Vision allows external brands access to target Anytime Fitness’ health and fitness focused member base of over 350,000.
This is really smart by Anytime, it could be an ideal media channel for the right brand. With the decrease in value in the traditional channels and social media, brands and agencies need to find these bespoke, niche networks to deliver the right message to an engaged audience.