Out-of-home industry rises across all categories

Australia’s out-of-home advertising sector has enjoyed an 18% revenue jump in the first half of 2025, according to new figures released this morning by the peak industry body.

According to the Outdoor Media Association (OMA), which represents approximately 95% of the industry, total out of home revenue for the first half was $697.3 million, a jump of $105.6 million from the first half of 2024.

The march towards digital out of home dominance continues, with revenue from digital boards now accounting for over three-quarters of the total revenue, up to 76.1% from 74.4%.