Out of home industry sponsors indigenous literacy appeal

The Outdoor Media Association has pledged $1.6million worth of inventory to help raise awareness of the Australian Literacy and Numeracy Foundation’s Indigenous Literacy appeal.

The announcement:

The Hon. Adrian Piccoli, NSW Minister for Education, today announced a major new community sponsorship donated by the Out-of-Home (OOH) industry to the Australian Literacy and Numeracy Foundation (ALNF). The sponsorship recognises the right of all Australian children to learn to read and write.

The national advertising sponsorship is valued at $1.6 million annually and 2012 marks the beginning  of a three year commitment by the OOH industry  to the ALNF’s annual Wall of Hands Indigenous literacy appeal – a national movement committed to improving literacy standards for Indigenous students.