‘Out of home never looked so good’, says New Zealand’s outdoor body in rebrand campaign

The newly-rebranded Out of Home Media Association of Aotearoa (OOHMAA) has launched a campaign to celebrate the strength of out of home as a broadcast medium as New Zealand’s restrictions reduce following the COVID-19 pandemic.

Formerly the Outdoor Media Association of New Zealand, the new title, including recognition of the Māori name for New Zealand, is aimed at better reflecting the media – everything that you see from the time you step outside – and providing a better local connection.