Out-Of-Home revenue bounces back as market embraces digital measurement

July 6, 2022 9:25

The out of home (OOH) industry has reported an increase of 14.8% on net media revenue for Q2 2022 – totalling $249.5 million – up from $217.3 million for the same quarter in 2021.

Digital OOH (DOOH) revenue accounts for 62.4% of total net media revenue year-to-date, an increase over the recorded 58.3% for the same period last year.

Year-to-date revenue has increased 19.5% and is $478.6 million, an increase from 47.3% on 2020 and sitting behind pre-pandemic 2019 by -3.9%.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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