F.Y.I.

Outbrain acquires programmatic platform Zemanta

July 27, 2017 10:02

Native advertising and discovery service Outbrain has acquired programmatic advertising platform Zemata

Outbrain Acquires Zemanta, the leading dedicated native programmatic demand side platform

Zemanta’s Technology paired with Outbrain’s Interest Graph to Put Native Advertising on the Same Scale as Display.

Outbrain, the world’s largest premium discovery platform, today announced the acquisition of Zemanta, a Slovenian-founded startup headquartered in New York City whose DSP. Zemanta’s native demand side platform will continue to operate as a standalone product after the acquisition.

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