Outbrain follows Taboola to list on NYSE

April 23, 2021 8:55

Content marketing platform Outbrain is gearing up for an initial public offering on the New York Stock Exchange (NYSE), rumoured to be worth US$2 billion.

The number of shares to be offered and the price range for the proposed offering have not yet been determined, according to a statement by the New York- head quartered company, which was founded in Israel in 2006.

Outbrain is following the steps of rival platform Taboola, which it was in discussions with last year to merge with, but things came to a halt just weeks before the expected deal date.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.