Outbrain launches Keystone: A holistic business optimisation platform

September 16, 2022 6:00

Outbrain Inc, a recommendation platform for the open web, today officially released Keystone by Outbrain: a holistic business optimisation technology built to align a publisher’s complete set of business initiatives with a more tailored experience for audiences.

Going beyond driving ad revenue, Keystone applies Outbrain’s proprietary bidding and optimisation AI technologies to integrate every revenue-generating facet of a publisher’s site, including subscriptions, e-commerce, and any other business goal unique to each publisher. Keystone was unveiled earlier this week to a select group of publishers during Outbrain’s “The Future of Media” summit.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

ad revenue AI technologies Amit Elisha Andrew Burke artificial intelligence business optimisation platform Keystone media owners Outbrain The Future of Media Summit Yaron Galai