Outbrain and News Corp Aus launch mobile content marketplace
Outbrain and News Corp Australia have launched the first Australian content marketplace, a mobile content discovery solution allowing digital publishers and brands to get their content discovered and boost mobile monetisation.
The release:
Pre-eminent content discovery platform Outbrain has expanded its cooperation with News Corp Australia to include mobile content discovery, marking the first time an Australian media company has leveraged Outbrain’s mobile technology.
This recent move follows a successful implementation of Outbrain’s desktop solution across News Corp Australia’s websites.
Er, Mumbrella 22 August 2013:
“News Corp’s global CEO Robert Thomson declared: “Third parties are no longer invited to the party.””
https://staging.mumbrella.com.au/news-corp-global-ad-exchange-raises-questions-over-future-australian-publishers-exchange-174001