Outdoor ad industry grows 4% in Q1 2012

The outdoor ad industry grew by 4% in the first quarter of 2012 – the medium’s ninth quarter of growth in a row.

Revenue from sales grew from $112.9m to $117.3m between January and this month, an increase of 4%. This is a slight increase on the 3.5% growth for the full year 2010.

Outdoor Media Association CEO Charmaine Moldrich said she was “pleased” with the “steady growth” the medium was seeing, and credited one-year old measurement system MOVE as partly responsible for the growth.

Moldrich said in a press release: “We are very  pleased with the steady growth the industry is experiencing, which has seen us post increases in revenue since the first quarter of 2011.”