F.Y.I.

Outdoor audience up 3.6 per cent according to OMA

May 19, 2014 11:10

Audiences for the out of home market have grown by 3.6 per cent this year, according to the Outdoor Media Association’s measurement metric Move. Last year saw the audience grow by nine per cent.

The release:

Out-of-Home (OOH) audiences have increased by 3.6% in the past year with growth reported across all mainland capital cities, according to the annual update from the industry’s measurement system MOVE (Measurement of Outdoor Visibility and Exposure).

While other traditional mediums continue to decline in both audience and market share, OOH has recorded consistent growth since MOVE was launched four years ago.

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