Outdoor body boss Willoughby resigns ahead of MOVE launch

Tim Burrowes

December 3, 2009 3:34

The Outdoor Media Association is to lose its well regarded chief executive at a crucial moment for the medium with the launch of its new industry metric MOVE just weeks away.

CEO Helen Willoughby, who has been with the OMA since its launch in 2005, is to move to the Federal Department of Education, Employment and Workplace Relations in Canberra early next year.

OMA Chairman Steve McCarthy said “As our first chief executive, Helen has spent the past four years establishing the OMA as a professional body, as well as overseeing the delivery of the first industry-wide audience measurement system, MOVE.”

MOVE – Measurement of Outdoor Visibility and Exposure – had been due to launch late this year but in a closely debated OMA board debate in October, the decision was taken to delay its launch until February 23.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.