Outdoor companies triumph on the ASX as press and broadcasters see their growth stagnate
Outdoor advertising companies APO Outdoor and Ooh Media have emerged as the highest performing media companies on the Australian Securities Exchange (ASX) in the last financial year, while regional broadcaster Prime Media Group were the poorest performer, in an analysis carried out by Mumbrella.
With the close of the 2015-2016 financial year yesterday investors in traditional media outlets suffered steady losses, while those who bargained on outdoor companies saw returns around the 100% mark in just 12 months.
I’m not surprised.
It’s the one form of advertising you can’t avoid – unlike radio and TV where you can easily flick stations – or on the internet where you can train your eyes to ignore them!
It’s oOh! Media not Ooh Media, just like it’s an iPhone not an Iphone. Come on Mumbrella you can get it right.
Hey Anon,
It’s not a mistake, it’s house style to simplify names of companies with odd typography like this for readers and make them more easily legible.
Cheers,
Alex – editor, Mumbrella
Gee picky. Get a life.
I am interested in hearing your thoughts on what has driven these results across the board – obviously most of these results are a factor of ad sales, but what has driven them like this over the past 12 months?